Social Burger
West Coast Flavor
Location
Vienna, Virginia
Sector / Use
Commercial
Project Type
Assembly
Restaurant
Bistro
Scope
Alterations
Conversion
Date
2014
Construction Cost
$225K
Project Narrative
Located in Vienna, Virginia, Social Burger brings the energy and laid-back character of Southern California to a contemporary fast-casual dining environment. The project reimagines a compact retail space as a vibrant, brand-driven destination—where design, atmosphere, and culinary experience align to create a memorable guest experience.
The design draws inspiration from the casual, sun-soaked culture of the West Coast, translating it into a clean, modern interior defined by light materials, bold graphics, and a relaxed spatial flow. The layout is organized to support efficiency and clarity—from ordering to seating—while maintaining an open, inviting environment that encourages both quick visits and longer stays.
Material selections emphasize durability and warmth, balancing high-traffic performance with a refined aesthetic. Natural wood tones, bright finishes, and carefully integrated lighting create a cohesive palette that reinforces the brand’s identity while enhancing comfort and usability. Strategic use of color and graphic elements introduces moments of energy and visual interest throughout the space.
Design Team
Architecture | RH+ARCH studio
Electrical Engineering | DDG Virginia
Mechanical & Plumbing Engineering | DDG Virginia
Role
Architect of Record
Project Designer
Services Provided
Pre-Design
Schematic Design
Construction Documentation
General Contractor Negation / Bidding
Permitting
Construction Administration
Seating zones are designed to accommodate a variety of dining preferences, from individual patrons to small groups, while maintaining strong visibility and connection across the interior. The result is a flexible and highly functional environment that supports both operational efficiency and customer engagement.
Through a focused integration of brand, function, and design, Social Burger establishes itself as more than a dining space—it becomes an experience rooted in atmosphere, identity, and ease. The project reflects RH+ARCH’s ability to translate concept into built form, delivering a cohesive environment that is both visually compelling and operationally effective.
